Real estate has learned how to optimize buildings, pricing, and locations. What it still struggles to understand is what actually makes people stay.
I built Negba to turn that missing human layer into something we can finally see, measure, and design for.
Yehonatan Daniel brings a rare combination of analytical depth, intelligence background, entrepreneurial experience, and social insight to the challenge of rethinking residential communities.
As traditional community structures eroded and loneliness increased, Yehonatan recognized that these trends were not only social challenges, but also strategic risks and untapped opportunities for the real estate industry.
Alongside this professional journey, Yehonatan is the author of The Anatomy of Belonging, a book that explores the breakdown of community structures, the rise of loneliness, and the critical role of belonging in resilience at the individual, organizational, and urban levels. The ideas and research behind the book form the conceptual foundation of Negba’s approach.
Negba emerged from this insight, evolving into a platform designed to transform social fragmentation into a business advantage, creating a win-win where stronger communities drive resilience, retention, and long term profitability.
Hanan Miron
Hanan Miron has held various CEO and CFO positions with technology and investment companies based in Israel and the U.S. He holds an LLB from the Hebrew University of Jerusalem, MBA from the Tuck Business School in Dartmouth, and an LLM, as well as an MA in Government from the Reichman University in Israel
Haim Zilbershats
Haim Zilbershats is a tech entrepreneur and VC investor with extensive experience in company building and early-stage venture investing. He is a Major (Res.) in the IDF Special Operations Division (Mem-Mem / Unit 81), a co-founder of its Alumni Association, and leads its Entrepreneurship & Business Community. He holds an LL.B. and LL.M. in Law from Bar-Ilan University, both with honors, specializing in Commercial Law.